It all began in a legendary restaurant in Brooklyn: the Peter Luger Steakhouse. This is where Frank Hecker didn’t just eat any old steak, it was THE steak. A mundane meal it was not; it was an epiphany. Frank Hecker, being quite a smart chap, thought to himself that this experience could not be allowed to be a one-time deal. No way. He wanted to enjoy this divine moment as often as possible during his earthly existence. So, he resolved to find out the secret behind THE steak.